SimpleMDG | Master Data and AI Automation on SAP BTP

Trusted by global enterprises operating complex SAP landscapes

Data Silos Undermine AI and Analytics

Fragmented master data across SAP applications causes AI agents to misfire, analytics to mislead, and automation to stall. Enterprise AI success depends on governed, harmonized data and not disconnected systems and manual workarounds.

S/4HANA timelines slip due to poor data quality

Most SAP transformations run over budget or behind schedule because data isn't migration ready. Manual cleansing takes months and drains resources. Enterprises need a governed, repeatable way to deliver migration-ready data.

Compliance exposure grows with every inconsistent record

GDPR, SOX, and industry regulations require accurate, auditable master data. A single audit gap can cost millions. Manual governance can't scale across global processes. Automated, AI-enhanced controls must be embedded into every workflow.

Operational inefficiency compounds across the value chain

Fragmented master data across SAP applications causes AI agents to misfire, analytics to mislead, and automation to stall. Enterprise AI success depends on governed, harmonized data.

When data fragmentation threatens your SAP investment

Your SAP Business Suite powers mission-critical processes across Finance, Supply Chain, Procurement, HR, and Customer Experience. Without governed master data, every decision introduces risk, and every transformation slows down.

The foundation of enterprise-ready SAP Master Data

Built natively on SAP BTP and powered by no-code automation and AI-driven validation, SimpleMDG helps organization align, fortify, and streamline data across Finance, Supply Chain, Procurement, HR, and Customer Operations.

The business value of trusted master data

When your master data is governed, consistent, and SAP-ready, your entire enterprise runs faster, with greater clarity and confidence SimpleMDG enables global organizations to unlock real business value, not just cleaner data.

Deliver faster, More confident decisions

Improve operational efficiency across the value chain

Strengthen compliance and Reduce enterprise risk

Accelerate SAP transformation and Clean core initiatives

Lower operating costs and improve Resource productivity

Unlock AI-Ready performance across the enterprise

How SimpleMDG powers SAP business excellence across every function

SimpleMDG delivers the trusted master data foundation that powers high-performance SAP operations across all business functions.

Finance

Strengthen financial integrity with governed master data for accounts, cost structures, and reporting hierarchies: enabling faster close cycles, accurate reporting, and reduced audit exposure.

Procurement & Supplier Management

Accelerate supplier onboarding, enforce compliance, and streamline purchasing with validated vendor data, automated approvals, and harmonized procurement attributes across global operations.

Supply Chain & Operations

Improve planning accuracy, production efficiency, and logistics performance with consistent material, plant, and bill of materials (BOM) data that keeps global operations synchronized and resilient.

Human Capital Management

Align workforce structures and cost allocations with enterprise processes for smooth onboarding, accurate staffing, and stronger internal controls.

Customer Experience

Deliver accurate pricing, reliable order processing, and unified customer engagement with harmonized customer, partner, and distribution master data.

Asset Management

Increase equipment reliability and reduce downtime with accurate, governed equipment, functional location, and maintenance data that supports world-class asset lifecycle execution.

The platform that powers enterprise-grade SAP performance

Transform your enterprise with the modern master data foundation that powers transformation, accelerates execution, and strengthens decision-making across the entire SAP value chain. Built for speed, scale, and clean-core governance, we unify data, empower business teams, and deliver the intelligence required to run your SAP landscape with confidence.

SAP BTP-Native

Built for Clean Core

100+ Master Data Types

Accelerators for Every Function

No-Code Self-Service

Empower Business Teams, Reduce IT Load

AI-Powered Validation

Accuracy at Scale

A clear advantage for every business leader

For CFOs

Ensure financial accuracy, strengthen controls, and improve reporting reliability.

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For COOs

Increase operational continuity, improve planning, and eliminate delays.

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For CIOs

Reduce technical debt, maintain a clean core, and improve governance maturity.

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For CHROs

Align workforce data with enterprise structures for accurate cost allocation.

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For CPOs

Accelerate supplier onboarding and enforce procurement compliance.

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For CROs

Deliver accurate, unified customer data for reliable sales and revenue execution.

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Proven results across industries and geographies

A global consumer goods company selected SimpleMDG to streamline its master data processes, achieving:

241%

ROI

Over three years with businesses who have worked with us.

2554

Hours Saved Annually

By automating manual workflows through integration of AI.

87%

Faster Execution

For governance processes that make sure your data works for you.

Our operations
across various industries

Retail &
Consumer
Packaged Goods

Utilities & Energy

Mining & Natural
Resources

Life Sciences
& Pharmaceuticals

Industrial Manufacturing
& Automotive

What our clients have to say about us

“The implementation of SimpleMDG was one of the smoothest I’ve ever been part of. Within a week of kickoff, we had a fully integrated system up and running. SimpleMDG doesn’t just support our data journey - it accelerates it, enabling us to scale with confidence. The tool exceeded expectations in all regards.”

Ed Herkert

Director, IT Enterprise Data Governance

Florida Crystals Corporation

“SimpleMDG has become an amazing resource in managing our Material Master Set Ups and Tracking. We are entering information more efficiently and accurately. It is helping track all changes and updates with information we never had. We have seen a wonderful improvement in our data quality and look forward to learning new projects that this can help with.”

Tracey Barba

Global Packaging Development Manager

“Since beginning our digital transformation journey, we have earned explicit value and improved the cost of implementation working with SimpleMDG. It is easily deployed and readily adopted. We partner with Laidon and SimpleMDG to assist us with our master data governance and data quality. We utilize it to uncover gaps and pain points and then define how to resolve them with an improved solution. Laidon has the experience to help us deliver, and we are excited to continue our partnership.”